Das Team von CLEW

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About us

    "Buckle on and out 40 times a day? * - Two times should suffice" 

    * an average  boarder on a snowboard day  


    The idea: annoying strapping and unbuckling should be history. 

    Ideal weather: Blue skies, sunshine and fresh powder on the slopes. Three years ago, Jakob and Johannes were on the chairlift, philosophizing, as young mechanical engineering students do, about a quick and compact solution for strapping in to and out of snowboards.    Until then, there was no snowboard step-in binding on the market that convinced them. Both in terms of functions and ride feel, there were extreme differences between the tried-and-true ratchet binding and the existing step-on bindings and clickers. Old is gold, however, the two did not want to rest on old snowboard bindings that could be improved.    For three years, they developed, tinkered and tested and even today some details of the design or material are constantly changed.   

    Our vision: A new innovative snowboard binding that is better than anything the big snowboard brands have to offer. Said and done. 

    The unique CLEW concept: The binding consists of two parts. The base is mounted on the snowboard. The separate highback can be strapped to any soft boot. Through revolutionary locking mechanism, you can get in and out within seconds, even in snow or ice.

    Three friends with a mission: CLEW  

    We, Jakob, Johannes and Matthias founded CLEW because we agreed that our idea, the most important functions of a buckle bindings combined with a click function, had to be brought to the market! Our first production model, the PreRider, was released in 2019. In winter 20/21 the second model, the CLEW20 snowboard binding, received a lot of important and positive feedback from our customers and pro snowboarders.  

    Our first production model, the PreRider, was released in 2019. In winter 20/21 the second model, the CLEW20 snowboard binding, received a lot of important and positive feedback from our customers and pro snowboarders.  

    Side fact: In January 2020, 42 jurors from 13 countries selected the CLEW binding as ISPO Award Gold Winner and thus the best and most innovative snowboard binding in the world. But improvement is a continuous process in our innovative product and visionary mindset, so we tested quite a few prototypes of the all-new model in the spring. The entire team and some pro snowboarders came together again and again to the slopes in Hintertux and spent several weeks on the slopes to review all the important details and changes.

    Finally: our new model is released in october!

    This is the model we imagined in the lift three years ago and with this we will revolutionize the snowboard market.                             


     


    The emergence of CLEW

    The revolution begins   

    At the university, Johannes and Jakob develop the concept of a two-part snowboard binding. A first prototype is created in a 3D printer.

    1st place at the Strascheg Award
    CLEW is awarded “Best Business Idea from a Course” in the Ideas Competition of the Munich University of Applied Sciences. 



    CLEW is a Exist.                         
    The team is supported by a state founder scholarship. CLEW officially becomes a “European Innovative Technology” company.  
    Foundation of  Ltd.
    We founded our first company, our dream is slowly turning into reality. 

    Shark Tank - German Vision 
    “We're on TV!” With almost 3 million viewers a week, Höhle der Löwen is one of the most successful TV shows on German television and we are part of it.
    The Pre Rider will be delivered
    Our first series product is launched on the market. We're assembling and working like crazy to make sure all of them get delivered on time.

    ISPO Award Baby!
    42 jurors from 13 countries have chosen the CLEW binding as Gold Winner.Its the best and most innovative snowboard binding 2020.

    Development of CLEW20    
    In the fall of 2020, the new model was delivered.

    Feedback and innovation 

    Despite the global pandemic, we were able to gain important insights through our pro riders. This way, we we could improve our binding even further.    
     


    Produktion  Freedom1.0 
    We have produced diligently from August to October in Miesbach. Since 01.10.2021 our newest model is published. Worth knowing: We start from 01.11 with another website for the US market.    

    Our Team

    Details zur Step in Strap Bindigs


    Johannes

    is the creative tinkerer at CLEW. As a product designer, he takes care of  the construction and production of the snowboard bindings. After training as a technician, he studied mechanical engineering with a focus on product development at Munich University of Applied Sciences..
    Details zur Step in Strap Bindigs


    Jakob

    is the all-rounder at CLEW. With his creativity and a critical eye for details, he dedicates himself to technical development and quality management. Like Johannes, he studied mechanical engineering at the Munich University of Applied Sciences.
    Details zur Step in Strap Bindigs


    Matthias

    is the man for the numbers at CLEW. The industrial management assistant and master’s graduate in business administration focuses on finance and operational activities.                 


    Our Team - Rider


    Timmy

    @timmyschroeder

    Details zur Step in Strap Bindigs


    Vicky

    @vickylicious___

    vDetails zur Step in Strap Bindigs


    Basti

    @basti.adventure

     

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    CLEW is valued worldwide by pro riders in freeriding, in the park, in fresh powder and by beginners on the slopes.

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