Das Team von CLEW

About us

    "Buckle on and out 30 times a day? * - Two times should suffice

    * an average  boarder on a snowboard day  

    The idea: annoying strapping and unbuckling should be history. 

    Ideal weather: Blue sky with sunshine and fresh powder on the slopes. Three years ago, Jakob and Johannes were on the chairlift and like young mechanical engineering students, they were philosophizing about a quick and easy system for strapping on and out at snowboarding. Until then, there was no snowboard step-in binding on the market that convinced them. In terms of functions and riding experience, there were extreme differences between the tried and true ratchet binding and the existing step-on and clickers.  Old is gold, however, the two did not want to rest on old snowboardbindings that they might could be improved. Over three years was developed, tinkered and tested and even today some details are constantly changed in the design or material.  

    The vision: a new and innovative snowboardbinding that is better than anything of the big snowboard brands offer.

    The unique CLEW concept: The binding consists of two parts. The base is mounted on the snowboard. The separate highback can be strapped to any soft boot. Through revolutionary locking mechanism, you can get in and out within seconds, even in snow or ice.

    Three friends with a mission: CLEW  

    Jakob, Johannes and Matthias founded CLEW, because we were convinced: Our idea, the most important functions of a ratchet binding combined with a click function, should exists on the market! 

    Our first raw model, the Pre Rider, was released in 2019. In winter 20/21 the 2nd model, the CLEW20 snowboard binding, was released. The model yielded us a lot of important and positive feedback from our first customers and teamriders.

    SideFact: In January 2020, 42 jurors from 13 countries award the CLEW binding as ISPO Gold Winner. Further the CLEW was acclaimed as the best and most innovative snowboard binding worldwide. But improvement is a continuous process in our innovative product and visionary mindset, so we tested quite a few prototypes of the anew model in last spring. The whole team and some Pro riders went together again and again to the slopes in Hintertux, spent several weeks on the slopes to questioning all the important details. 

    Finally: our new model will be released in october!

    With this new model we are revolutionizing the snowboard market.

      Sign up  and get pre-sale access for the online store.    


    The story of CLEW

    The revolution begins   

    At the university, Johannes and Jakob develop the concept of a two-part snowboard binding. A first prototype is created in a 3D printer.

    1st place at the Strascheg Award
    In a competition of the munich university of applied sciences, CLEW is recognized as "Best business idea from a university course".

    CLEW is a Exist.                         
    The team is supported by a state start-up grant. CLEW is officially a "European Innovative Technology" company. 
    Foundation of  Ltd.
    Who found the company and our dream is slowly becoming reality.
    Shark Tank - German Vision 
    "We're on TV!" With almost 3 million viewers a week, the 'Höhle der Löwen'  is one of the most successful TV shows on german television and we are there.
    The Pre Rider will be delivered
    Our first series product comes onto the market.

    ISPO Award Baby!
    42 jurors from 13 countries have chosen the CLEW binding as Gold Winner.Its the best and most innovative snowboard binding 2020.

    Entwicklung der CLEW20    
    Im Herbst 2020 wurde das neue Modell ausgeliefert.

    Feedback und Innovation 

    Trotz der weltweiten Pandemie, konnten wir durch unsere Pro Rider wichtige Erkenntnissen gewinnen. Sodass wir noch weiter Verbesserungen an unser Bindung vornehmen konnten.  

    Produktion  Freedom1.0  
    Wir starten im August mit der Produktion in Miesbach. 
    Am 01.10.2021 wird unser neuste Modell veröffentlicht. Stay tuned. 

    Our Team

    Details zur Step in Strap Bindigs


    is the creative tinkerer at CLEW. As a product designer, he takes care of  the construction and production of the snowboard bindings. After training as a technician, he studied mechanical engineering with a focus on product development at Munich University of Applied Sciences..
    Details zur Step in Strap Bindigs


    is the all-rounder at CLEW. With his creativity and a critical eye for details, he dedicates himself to technical development and quality management. Like Johannes, he studied mechanical engineering at the Munich University of Applied Sciences.
    Details zur Step in Strap Bindigs


    is the man for the numbers at CLEW. The industrial clerk and master's degree in business administration focuses on finance and operational activities.

    Our Team - Rider



    Details zur Step in Strap Bindigs



    vDetails zur Step in Strap Bindigs




    Sign up here for our free e-mail magazine! 

    Details zur Step in Strap Bindigs

    All CLEW events at a glance! The calendar informs you about upcoming and past highlights.

    Details zur Step in Strap Bindigs

    The most common questions about CLEW. And all the answers in detail.
    Details zur Step in Strap Bindigs

    CLEW is valued worldwide by pro riders in freeriding, in the park, in fresh powder and by beginners on the slopes.

    To install this Web App in your iPhone/iPad press and then Add to Home Screen.