"Buckle on and out 40 times a day? * - Two times should suffice"
* an average boarder on a snowboard day
The idea: annoying strapping and unbuckling should be history.
Ideal weather: Blue skies, sunshine and fresh powder on the slopes. Three years ago, Jakob and Johannes were on the chairlift, philosophizing, as young mechanical engineering students do, about a quick and compact solution for strapping in to and out of snowboards. Until then, there was no snowboard step-in binding on the market that convinced them. Both in terms of functions and ride feel, there were extreme differences between the tried-and-true ratchet binding and the existing step-on bindings and clickers. Old is gold, however, the two did not want to rest on old snowboard bindings that could be improved. For three years, they developed, tinkered and tested and even today some details of the design or material are constantly changed.
Our vision: A new innovative snowboard binding that is better than anything the big snowboard brands have to offer. Said and done.
The unique CLEW concept: The binding consists of two parts. The base is mounted on the snowboard. The separate highback can be strapped to any soft boot. Through revolutionary locking mechanism, you can get in and out within seconds, even in snow or ice.
Three friends with a mission: CLEW
We, Jakob, Johannes and Matthias founded CLEW because we agreed that our idea, the most important functions of a buckle bindings combined with a click function, had to be brought to the market! Our first production model, the PreRider, was released in 2019. In winter 20/21 the second model, the CLEW20 snowboard binding, received a lot of important and positive feedback from our customers and pro snowboarders.
Our first production model, the PreRider, was released in 2019. In winter 20/21 the second model, the CLEW20 snowboard binding, received a lot of important and positive feedback from our customers and pro snowboarders.
Side fact: In January 2020, 42 jurors from 13 countries selected the CLEW binding as ISPO Award Gold Winner and thus the best and most innovative snowboard binding in the world. But improvement is a continuous process in our innovative product and visionary mindset, so we tested quite a few prototypes of the all-new model in the spring. The entire team and some pro snowboarders came together again and again to the slopes in Hintertux and spent several weeks on the slopes to review all the important details and changes.
Finally: our new model is released in october!
This is the model we imagined in the lift three years ago and with this we will revolutionize the snowboard market.
The emergence of CLEW
The revolution begins
At the university, Johannes and Jakob develop the concept of a two-part snowboard binding. A first prototype is created in a 3D printer.
Shark Tank - German Vision
“We're on TV!” With almost 3 million viewers a week, Höhle der Löwen is one of the most successful TV shows on German television and we are part of it.
Our first series product is launched on the market. We're assembling and working like crazy to make sure all of them get delivered on time.
42 jurors from 13 countries have chosen the CLEW binding as Gold Winner.Its the best and most innovative snowboard binding 2020.
In the fall of 2020, the new model was delivered.
Feedback and innovation
Despite the global pandemic, we were able to gain important insights through our pro riders. This way, we we could improve our binding even further.
We have produced diligently from August to October in Miesbach. Since 01.10.2021 our newest model is published. Worth knowing: We start from 01.11 with another website for the US market.
is the creative tinkerer at CLEW. As a product designer, he takes care of the construction and production of the snowboard bindings. After training as a technician, he studied mechanical engineering with a focus on product development at Munich University of Applied Sciences..
is the all-rounder at CLEW. With his creativity and a critical eye for details, he dedicates himself to technical development and quality management. Like Johannes, he studied mechanical engineering at the Munich University of Applied Sciences.
Our Team - Rider
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