Snowboard-Magazine

DE/EN

CLEW Magazine

Experience the world of CLEW - stay upto date and exclusive. 

 

Look forward to exciting and precise magazine pages, get interesting behind the scene stories, exclusive insights into our production and be the first to know when the new snowboard binding will be released! Additionally, we test ski resorts, boards and other equipment and give you detailed reviews. In our Magazine, we publish competitions with our collaboration partners, explain our product innovations in detail and introduce you to innovative companies. 

We are going to continue writing the next issue now...  Subscribe now below with your email and don't miss the next issue of the CLEW Magazine.
 

 
 

actual issue:

HALL OF CLEW MAGAZINE

Register here for our free e-mail magazine! 

 


JULI UPDATE

Servus together,  

we didn't spend much time on the mountain last winter, but we used this time to change and improve some things. 

Innovations - which brings our product to a whole new level.

We have taken your feedback and implemented it. We have done a lot of stress tests and are happy to show you the new features of our brand-new CLEW binding. Be curious - by the end of August and beginning of September the first pictures and details will be released. 


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Produktion

In August we will start with the production "Made in Germany", that means we will continue to produce at our place! We are very proud to include the workshop for handicapped people in Miesbach (Bavaria) in our production processes again, as smaller sub-assemblies are manufactured there with the highest care and quality standards as well as assembled by hand.  

In addition, a completely new production line has been constructed in recent weeks, enabling us to work even more efficiently. 

Further, we continue to have very short delivery routes and try to keep our ecological footprint for the climate and our environment as small as possible. 


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Marketing 1.0 

On the marketing side, we have completely reorganized ourselves and will really step on the gas next winter. You can look forward to many different videos from and off the slopes, exciting blog posts, regular magazines and much more. In addition, we will publish entertaining vlogs with exciting personalities on our YouTube channel. We have now also expanded our Instagram activities in Japan.


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Website

Our website is currently getting a new layout, with new exciting texts and images. We are also working hard on the webshop.  

We would be very happy if you support us by rating us on Google, so that other snow lovers can find out about CLEW. All we need is snow.

 

See ya soon                 

Look forward to a wild slope tour in winter - come by, test it or just get in touch with us again. We are looking forward to you. 

And of course, we will be present again at exciting fairs and events, more information to come. 


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

We are continuing to work hard now, we are also rebuilding our offices so that we can work even more efficiently in the future. 

You will hear from us at the beginning of August and until then, have a great summer,


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Your guys & gals from CLEW


Issue August

 

  

  

  




Issue September


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Foreword: 

 Dear CLEW fans, 

 Every good magazine needs a little foreword. 

Therefore, we would like to thank you for the great support! 

We are really thrilled that we can inspire so many people with CLEW. 

 We devote so much work to this magazine in order to give you, our supporters, many different and exciting insights into our company. 

        Exchanging ideas with you is awesome and greatly helps us in our development. You are the reason why our machines and employees are working at full speed in assembly and why we can really step on the gas this winter! We are not only looking forward to finally presenting you the new model of our CLEW binding, but also to a fantastic winter season with lots of powder. 

And now we hope you enjoy reading our 1st official CLEW Magazine edition! 

Keep riding 

Production 

At a time when globalization has given companies a wide variety of options for their production processes, we have opted for the only way that feels right to us. From the very beginning, we wanted all CLEW models to be produced in Germany so that we could control and optimize every single step of the manufacturing process ourselves. This refers not only to the quality of the bond, but to the social responsibility we have for our employees in production and the resources we use as well. 

 
The challenging and difficult year 2021 is a confirmation that the approach "Made in Germany", along with our conviction of a socially and sustainably operating company, is the right one. 

 

Despite supply bottlenecks for many materials, we were able to ensure that we had all components of the new model available in time for the start of assembly thanks to our short and fast transport routes. This made it possible to start production on time

 

     

Furthermore, we are very proud to be once again able to intensively involve the workshop for people with disabilities in Miesbach in Upper Bavaria in our production processes. A wide variety of subassemblies are pre-assembled there for us by hand. For more than 45 years, the Oberland Werkstätten have been providing people with disabilities with precisely tailored vocational qualification places, technical guidance and educational support. We are very pleased that this cooperation has been running so professionally and successfully for 2 years.


We are aware that many components of our product are made of plastic, as it is not possible to do otherwise for safety reasons at the current time. For this very reason, we are keen to reduce our additional plastic consumption as much as possible, both in packaging and in the production lines. 

Therefore, we continue to use many wooden assembly units from previous years and are eliminating unnecessary plastic from our production step by step. We have also agreed with our parts suppliers to do without plastic packaging as much as possible, e.g. not to wrap every single highback in foil. Compared to last year's assembly, we were also able to replace some work steps with semi-automatic devices this year, enabling our employees to work more efficiently and ergonomically and to assemble all screws even more precisely. These changes ensure an even higher quality of our bonding.


The fact that our production facility is only 50 km away from our office in Munich means that at least one of the founders is always personally on site. In this way we can be sure that the quality of the bindings is right and optimize our processes on a daily basis. To give you an insight into the production halls, we will soon publish a video on YouTube. Feel free to subscribe for more information.


Worth knowing: CLEW snowboard bindings are produced once a year in a 3-month period, because production efficiency and precision are our key success factors. Unfortunately, this also means that we cannot easily "re-produce" during a winter season. Our assembly is running at full speed from August to October, so that we can supply our customers worldwide this winter as well. With our new Fullfillment Center in the USA, we have added a large, additional sales market to Europe and Asia this year.


The CLEW Freedom 1.0 is therefore only available as long as stocks permit.


Innovations Model 2021/22

 

Speed, innovation and creativity: these three things not only define our start-up, but are the basis for CLEW's steady growth. 

We have a flat hierarchy, do without formal processes where possible, as well as slowing down bureaucracy. The result is increased productivity in the development of CLEW. We want to completely revolutionize snowboarding, so we don't compromise in our product development. We constantly examine every part of our bindings, change them immediately if necessary, and thus ensure constant improvement. 

From the beginning it was clear to us: A step-in snowboard binding is only sustainably successful if you do not compromise on the riding experience. 

In addition to the extremely fast entry and exit, our new binding therefore offers plenty of options for adjustment to provide the optimal, individual driving experience while snowboarding. 


The new model, the CLEW Freedom 1.0, is the result of various tests, as well as several missions of our team riders. These riders were allowed to participate in tournaments and ride in freeride despite the 2020/21 pandemic conditions. The insights we gained and the productive suggestions for improvement gave us a lot of important information during the past development phase.  



We would like to present you every single detail and its impact on the performance: 

Toecap  


We have replaced the entire unit. This makes the entry easier and more ergonomic. Thanks to the new design, the new toecap fits snugly to the boots. In the last model, we used components made of synthetic leather and EVA. Now we use cold-toughened, particularly resistant to abrasion TPU. This is significantly more stable and durable. 

The single-component material is also easier to recycle and therefore more sustainable. 


Toolless screws 

Here we have optimized the screw head. In the new version, you no longer need a screwdriver, but can turn the screw directly by hand. This has the advantage that you can make any readjustment directly on the slope.

Toecap belts (teeth and adjuster belt) 

We have changed the material composition of the straps and now use the cold-tough modified and durable TPU material as well. We have also strengthened the teeth. They now allow for faster engagement and provide more grip, speed and improved usability. In addition, we have added a better interface connection to the swivel joint, which also provides a better driving experience.

Forward Lean Adjuster (FLA)

We have optimized the material composition and the shape. The new FLA gives you a more stable power transmission between highback and base and thus an even better response. 


Disc                 

The new disc has a lower weight and also offers finer adjustment options. Thus, you can adjust your binding even more precisely in the position. 


Easy Handle Grip 

We have slightly optimized the handle shape of our system, so that the exit works even better. 

In summary, we have kept the most important key features and the basic design of the CLEW 20 binding, but have been able to reach a new level in terms of usability, ride feel and material composition with the CLEW Freedom 1.0. 


Moonchild Snowboard x CLEW  


This collaboration offers you the perfect snowboard setup: our new binding model in combination with the fantastic snowboard.

Moonchild snowboards is a European rider-owned brand started by Jure Sodja and Marcus Montgomery in 2015.
 Jure has been a passionate snowboarder since the mid 90`s. He is born in Slovenia and educated as an aviation engineer and heavy machinery designer. Jure's true passion is designing boards, and he always thinks outside the box when it comes to new shapes and materials.

Marcus is born in Sweden and residing in Spain. His love for snowboarding started in the late 80's. He tested new materials, created prototypes, and built boards for Capita team riders. If you've tuned in to the X-games and Olympics, you may already have seen some of the boards he has built. He is also a vintage board collector and knows everything about the history of snowboarding.


We are really excited about the collaboration with the guys from Moonchild.This model has been fully designed by us and tested by our team in Hintertux several times. The board comes in 155 cm, true twin, camber profile with an early rise rocker. 
Thinner Triax-glass, carbon stringers for extra pop, sintered IS 7200 base with an advanced side cut radius and wood core profile.

If you want to make sure that you get one of these absolutely limited boards, just send us a mail for details. Or contact us on our social media channels.  
 
 
 
   

Office Expansion 

 
What actually happened to our office remodel?Due to our many meetings and the growing size of our team, we decided to restructure our office. With regard to the new fulfillment in the States and the many new team riders, there are obviously more meetings, so we can now work much more efficiently thanks to the remodeling. Furthermore, we created a separate room for calls as well as space for a showcase of all CLEW prototypes and a showroom for the first CLEW hoodies and beanies. On our social media channels, we will publish behind-the-scences videos from time to time to give you exclusive insights into our office.

It will be ready on 14.09.2021! 

The presale starts in 8 days and we feel the huge anticipation for the CLEW Freedom 1.0 and the coming winter through the many registrations! 

We have over 800 store visitors daily on our completely redesigned website!

Each registered user will receive a unique access link by mail shortly before the release. This will take you directly to the store where you will be able to get the right size and color directly. 

Do you have any questions about sizes, deliveries or similar? Then have a look at the FAQ. 


In the next release of CLEW Magazine, which will be published at the end of October, you can expect exciting information about the CLEW Winter Hut. We have an exciting collaboration with an alpine chalet near Hintertux. We will not only have various celebrities from TV and Internet as guests, but will also teach them how to snowboard, guided by our pro riders. Of course, we will publish the funny and entertaining content for you on our social media channels. 
We also have a contest for you where you can win a few exclusive days with us at the lodge. Stay tuned.
 

Until then, cheer on, winter is coming! 

Your CLEW Team


Issue October


"We assambled 1.2 million single parts in three months."

We began production at the beginning of August. In our latest Youtube video from our production facility, we have shown you how our bindings are assembled from scratch. It is important to us that we not only talk about 'Made in Germany', but also show you that every CLEW binding is produced by hand in Miesbach (Bavaria).

Now, at the end of autumn, we have successfully completed this year's production - almost at the same time as the release of our new model on 01.10.2021. The first October weekend was quite a success already - not only in terms of the sales figures of the first days, but also the promising number of sales countries that we now supply to. 

Furthermore, we have significantly increased our CLEW Rider team in the last weeks. Exciting riders from Norway, Italy, Holland, Poland, Austria as well as the USA are now riding for and with CLEW! So, you can look forward to lots of great videos and pictures on our social media channels. We'll introduce our new CLEW team riders in short portraits in the upcoming November edition.

Mid-October marked the anniversary of our appearance on "Die Höhle der Löwen". In the CLEW history, the German TV show in 2019, counts as an early, as well as groundbreaking milestone. On page 2, we will share with you the first steps of CLEW and how everything has developed since then. Sometimes we can hardly believe it ourselves, in how many different areas we have grown and where we stand today compared to then. 

In the current month we were able to reach another and important milestone: Sending our first shipping container with brand new CLEW bindings to our own fulfillment center in America.

In fact, the many requests via Instagram and email from the US motivated us to increase our originally planned quantities once again, despite Corona. Our American website, clew.us will go live in just under a week.  

We are already looking forward to our first sales season in one of the largest and most important markets in the world. In addition, we have also gained a second, smaller, but still very interesting sales market with Israel in October.

Our exclusive snowboards, which we produced in close cooperation with the guys from Moonchild, will be delivered to our fulfillment center in Bavaria at the beginning of November. We will start directly with the delivery, so that all those who pre-ordered will receive their board right on time for the start of the season. 


Lately, we've been asked again and again if we wouldn't also sell CLEW beanies and hoodies. In fact, it's not that easy to find high quality merchandise with our quality standards. After an intensive search for suppliers and producers in Europe, we can finally bring you some good news: From now on, hoodies and beanies made of 100% organic cotton are available - including high-quality CLEW logo embroidery. However, we only have a small collection available - so it's totally limited. 

Story of CLEW

   

We, Jakob, Johannes and Matthias, three former students, founded CLEW. We had one thing in common: We wanted to save ourselves the trouble of buckling and unbuckling after every lift ride, while still not giving up the unsurpassed riding experience of a buckle binding. 

Until then, there was no snowboard step-in binding on the market that satisfied us. 

Thanks to the university module "Methods of Product Development", in the last semester of our mechanical engineering studies, we were able to develop our first idea of a new type of snowboard step-in binding using 3D printing processes and make it feasible. 

The idea: The binding should consist of two parts. The base should be firmly mounted on the snowboard. The decoupleable highback should be able to be strapped to any soft boot and firmly anchored to the board by a click system. With the possibility to keep the classic ratchet, we wanted to keep the traditional riding feeling. 

At the idea competition of the Munich University of Applied Sciences our concept was awarded as "Best Business Idea from a Course".

In the first step, we tested more than 11 different prototypes on the track ourselves. And we submitted our first business plan to the Stracheg Award and won the first place.

We presented the first fully-functional, but still unsalable prototype of our binding in January 2019 at the ISPO sports fair. 

At the beginning of 2019, we embarked on a months-long search to find the right suppliers, producers for individual parts, as well as machines and a production site. When it came to the production site, we all agreed right from the start. Our entire production was to be based on quality work "Made in Germany". To this end, we wanted to use the know-how gained for our further development and rely on one hundred percent control, by ourselves. 

In March 2019, the episode of Höhle der Löwen was recorded. With nearly 3 million viewers weekly, it is one of the most successful TV shows on German television. The show aired on 10/19/2019, and in the course of the show, we not only had over 90,000 store visitors in October 2019, but also numerous pre-orders for the upcoming winter. 

In the late 2019, we produced our first small batch - the Pre Rider model. Friends and family helped in production so that all bindings could be delivered on time. 

In January 2020, 42 jurors from 13 countries voted the CLEW binding the ISPO Award Gold Winner, making it the best and most innovative snowboard binding in the world.

We spent the entire first half of 2020 on product development. 

The result of months of testing was the CLEW20 model. 

In winter 20/21, the CLEW20 model has brought us a lot of important and positive feedback from our customers and pro riders. In addition, we were able to convince the German Snowboard Association of our technology and have since then their full support. This helped us to grow quickly in the D-A-CH region at first.

In spring 2021, we scrutinized every part of our CLEW20 binding again, and incorporated the many feedbacks, quite a few missions of our team riders, into the months-long development phase. 

And due to "Made in Germany" we had a high flexibility and responsiveness in this year's production and could, despite worldwide supply bottlenecks in the wake of the Corona pandemic, carry out our production on schedule. Furthermore, this made it possible for us to once again include the workshop for people with disabilities in Miesbach in Upper Bavaria in our production processes.

 

With the new CLEW Freedom 1.0 binding, we will transform the snowboard sport for good and continue to write our history. We are ready. 

Outlook

A little preview of what's coming up for us in the next few weeks. In November not only the clock changes while it gets cold and wintry outside - for us the hot phase starts now and we will finally go to the mountains again, there will be some shootings with our team riders! We will of course show you the latest pictures and videos - as always on our social media channels. 

Until then, we are looking forward with great anticipation to the launch of our USA website.  

Until then, cheer on, winter is coming soon! 

Details zur Step in Strap Bindigs

CLEW is valued worldwide by pro riders, in the park, in fresh powder and by beginners on the slopes.



Details zur Step in Strap Bindigs

Most common questions.  
Details zur Step in Strap Bindigs

All CLEW events at a glance! The event calendar informs you about upcoming and past highlights.

To install this Web App in your iPhone/iPad press and then Add to Home Screen.